Creativity is the best tool human beings can use to express themselves and create a better and even more beautiful life experience.
For everybody. Just enjoy, and share.
The Milan Design Week is almost over, and the web is full of images and articles about what happened during these last four days. This year too I visited Milan Fuorisalone – a faster than light visit to two of my favorite locations: ZonaTortona e VenturaLambrate. While editing the photographs I took during those exhausting […]
Last Sunday, March 30th 2014 the whole small village where I live in the North of Italy, Pratissolo, participated to the Reenactment of The Passion of Jesus Christ. For more than two hours, 150 people wearing costumes were acting on four different scenarios (the Last Supper, the Garden of Gethsemane, Pilate’s court and the Crucifixion on the […]
Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your “product” it is an ongoing mantra among marketers and advertiser. It is not the “product” itself but it is the emotional liason that is important and has […]