Garbergs for The Swedish Childhood Cancer Foundation| Hair-rising Ad

The Hair-Rising Ad

I know I might be “boring” with all this posting about goodvertising. There is so much violence and intolerance in the news nowadays that sometimes I wonder whether we, as human being, are going to evolve towards a good-deprived existence. I am against this overwhelming flow of negative news -I know life can not be all about […]

#WhatAreYouFor | The Smart project for road safety

The dancing traffic light video SMART

To cross or not to cross? When I first went to U.S.A I was warned by my fellow mates to not cross the street when pedestrian traffic light was red, otherwise I would have got fined. “This is insane! It would never happen in Italy” was my comment. But I was young and wild (well, a […]

#UnBacinoperAhmed |#KissforAhmed

Real Men Have Mustaches t-shirt

I always try to see the positive side of things and do my best to see the marvel in life, and I act whenever it is possible, instead of complaining and doing nothing, this last being a very “traditional” Italian custom, which I think is blocking Italy in this time of economic turmoil. Anyway…I am […]

Riccione | Shades

riccione shades cover by silvia casali photography riccione shades

Last June I “forced” myself to do something I had not yet even imagined to do, that is to organize a photographic exhibition. It all started with a visit to the beach where I usually spend the whole month of June in Riccione (Italy). I noticed that the light blue painted wall of the beach […]

Fuorisalone 2014 | ZonaTortona VenturaLambrate

Fuorisalone milano 2014

The Milan Design Week is almost over, and the web is full of images and articles about what happened during these last four days. This year too I visited Milan Fuorisalone – a faster than light visit to two of my favorite locations: ZonaTortona e VenturaLambrate.  While editing the photographs I took during those exhausting […]

The Passion of Christ |Pratissolo Passion Play

passione cristo manifestazione live pratissolo 2014-2278

Last Sunday, March 30th 2014 the whole small village where I live in the North of Italy, Pratissolo, participated to the Reenactment of The Passion of Jesus Christ. For more than two hours, 150 people wearing costumes were acting on four different scenarios (the Last Supper, the Garden of Gethsemane, Pilate’s court and the Crucifixion on the […]

The Scarecrow and its honest version | Storytelling

The Scarecrow Chipotle Mexican Grill Video

Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your “product” it is an ongoing mantra among marketers and advertiser. It is not the “product” itself but it is the emotional liason that is important and has […]

#neknominate vs #Neknominate | What’s Next?

Filippo Neviani Nek by silvia casali photography

I am having the chance to be one of the people sitting at the front row, assisting to the birth of a new “positive” online trend that has got viral among radio deejays in Italy  – I’ve also spent a couple of seconds in the backstage, which is even better, I must admit. The Origin: […]

InMotion and Blurred | silviacasaliphotography

Stay Please silvia casali photography

You might have noticed that I have been quiet for a while, partly because of my health problem, but I must admit that the main reason is because I am experiencing a sort of dilemma about what to do with my supposed-to-be artistic talent. I have not yet decided which is the talent I have […]

Acàmia | Traditional grasòl (pork rinds) making

ciccioli gresol silvia casali photography-3

Ciccioli (or grasòl as we called them in our local dialect) are one of the many delicious food specialities from the Italian region where I live: Emilia Romagna. I am really lucky to live in the countryside of this amazing region and every now and then I have the chance to attend folkore events where artisans […]

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