Yesterday a friend of mine shared this video on Facebook, saying it was a great video.
Trusting this friend, I clicked on the link and watched it. It is an emotional video, it perfectly communicates the message (The Power of the Words) and I sort of liked it and not liked it at the same time.
I could not understand what it was until I visited the website the company mentioned in that video. They offer web marketing services and “… we specialise in the luxury hotel and travel market (..)”
My opinion is that the above video would have been perfect if used for selling the services of a company whose main target clients are no-profit or charities. I have often had this debate with clients of mine, refusing to leverage on disadvantaged social categories problems to attract the audience’s attention.
It would be really interesting to know your opinion about this..