I was searching for inspiring examples of  great storytelling applied to social responsibility – and I have found some which are very good but up to date, the Get Closer ad – which dates back March 2011-  is still my favorite one.

Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get Closer ad, created by Jung von Matt/Limmat agency, they’ve conducted an experiment that involves a man, Fabian, dressed in a teddy bear costume giving out hugs on the street.