McDonalds’ user generated ‘100 Moments’ interactive concept

McDonalds UK has recently launched a brand new interactive concept by Razorfish called ‘100 Moments’, celebrating  UK customers 100 most favourite moments (at McDonalds, of course).

Though I find the visual appealing and the animations interesting, I do not really understand what McDonalds is trying to achieve with this concept.

mcdonalds-moments-1

The only thing that comes to my mind is to expand McDonalds “reason why” adding user generated “reasons” to enjoy McDonalds. That’s it. And if this is it, then I think it is not that successful concept – up today the 100 Moments page received only 356 Facebook shares, which in my opinion are not a lot for a big player such as McDonalds is.

What is your opinion?

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