Last June I “forced” myself to do something I had not yet even imagined to do, that is to organize a photographic exhibition. It all started with a visit to the beach where I usually spend the whole month of June in Riccione (Italy).

I noticed that the light blue painted wall of the beach huts of Zona74 (the bathing establishment were I always go) was itself creating a great atmosphere, but that the walls where a little bit empty and needed “something”. I have many photographs of Riccione in my archives, so I thought about setting up a little exhibit during the month of my stay. The owners of the bathing establishment were very happy to host it, so it was (almost) all set!

Six photographs would be enough to attract the passers-by attention without over-stimulating their attention, and knowing that usually people spend a whole week at the beach, I decided to change the exhibiting photographs every week-end. In total: 24 images to be selected among the thousands I shot during the past 3 years.

It was quite a difficult task to choose interesting images that were not too “commonplace” – orange/red sunsets represented almost 40% of the images in my archive. I wanted the exhibition to show the different shades of Riccione, those shades that are unknown to many people and that might let tourists appreciate this seaside small town in Italy not only for its nightlife but also for its soul.

I called the exhibit “Riccione Shades” and I chose four different themes:

  • Riccione, something more “traditional”, illustrating the typical Adriatic Coast hotel architecture and beaches
  • Zona74, documenting the ordinary beach life
  • Pescatori e Affini, a series of portrait of fishermen and people working at the harbour
  • Moto Perpetuo, documenting the early morning slowly walking on the water’s edge ritual, mostly followed by elderly people (and me)
  • Neutro, a collection of neutral tone images – not altered artificially in post production
  • Silences, a B&W series of evanescent sea landscapes
  • N.3, three images who shared the same post-production, aimed at depicting the roughness of the Adriatic sea.

I chose a very simple wood frame and a pretty wide passepartout to let imagination run free – the back of the wood frame was not sealed so that I could switch the images more easily every Friday.

The result really surprised me. I must admit that there is a huge difference between a digital photograph and a printed and framed one, the second makes you really feel like and artist and not someone who shots nice pictures. I pushed my boundaries even further, creating a catalogue for the exhibition.

I used iPhoto to create a hard cover photo book, had it printed via Apple services and voilà…the catalogue was ready in just a couple of days!

Many were the people who asked me for a copy of the catalogue, and many were those who did not understand that the images were all taken in Riccione – the images belonging to Neutro, Moto Perpetuo and Silences being the ones who surprised the visitors the most.

You can preview pages of the exhibition catalogue here, but feel free to contact me if you are interested in purchasing options – soon I will publish it in Kindle ebook format.




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