#WhatAreYouFor | The Smart project for road safety

To cross or not to cross? When I first went to U.S.A I was warned by my fellow mates to not cross the street when pedestrian traffic light was red, otherwise I would have got fined. “This is insane! It would never happen in Italy” was my comment.

But I was young and wild (well, a sort of wild) and cared not that much about law infringement, especially for such a simple and ordinary thing as crossing the street. Then I understood that in the U.S.A. even the “simple” things are taken seriously, as it should be.

When I watched this SMART “The Dancing Traffic Light” video I was amazed by how easy is to entertain people – just give them a chance to show off and raise the heartbeat and here they go! Sometimes we complicate things too much, while keeping them the simplest is always the best. From selling a concept to save life, simplicity wins.


Your feedback is highly appreciated!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s