Knitting an incredible brand strategy with social conscience

The concept is quite simple: together with Sainsbury’s supermarket chain in the UK, Innocent are donating 50p from every smoothie sold to charity Age Concern to help keep older people warm for the winter. How it works The hats are knitted by knitters up and down UK, sent to Innocent HQ, counted and handpacked onto the […]

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Put Yourself in Their Shoes: Christopher Scott

Put Yourself in Their Shoes is a series of ‘social posters’ by Irish graphic designer Christopher Scott. Inspired by the works of Stefan Sagmeister, Christopher blends elements of nature, man-made objects and certain props to deliver a strong typographical statement. Sometimes thought-provoking and sometimes shocking, these posters aim to stir-up the audience and bring them face-to-face with […]

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