To cross or not to cross? When I first went to U.S.A I was warned by my fellow mates to not cross the street when pedestrian traffic light was red, otherwise I would have got fined. “This is insane! It would never happen in Italy” was my comment. But I was young and wild (well, a […]Read more "#WhatAreYouFor | The Smart project for road safety"
I always try to see the positive side of things and do my best to see the marvel in life, and I act whenever it is possible, instead of complaining and doing nothing, this last being a very “traditional” Italian custom, which I think is blocking Italy in this time of economic turmoil. Anyway…I am […]Read more "#UnBacinoperAhmed |#KissforAhmed"
Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your “product” it is an ongoing mantra among marketers and advertiser. It is not the “product” itself but it is the emotional liason that is important and has […]Read more "The Scarecrow and its honest version | Storytelling"
I am having the chance to be one of the people sitting at the front row, assisting to the birth of a new “positive” online trend that has got viral among radio deejays in Italy – I’ve also spent a couple of seconds in the backstage, which is even better, I must admit. The Origin: […]Read more "#neknominate vs #Neknominate | What’s Next?"
McDonalds UK has recently launched a brand new interactive concept by Razorfish called ‘100 Moments’, celebrating UK customers 100 most favourite moments (at McDonalds, of course). Though I find the visual appealing and the animations interesting, I do not really understand what McDonalds is trying to achieve with this concept. The only thing that comes […]Read more "McDonalds’ user generated ‘100 Moments’ interactive concept"
The Acamìa project is not only about history and places, but also about the Emilian traditional cuisine. And as everybody know, Emilia is a place where the Italian cuisine is at its best: think about Prosciutto, Parmigiano Reggiano, balsamic vinagre, tortelli, lasagne, mortadella and many many delicatessen you might know even have heard about. I […]Read more "Acamìa | Food from Emilia: cappelletti"
Acamìa (which in our local Emilian dialect means “at my place“) is a documentary project I have been working to for a dear friend of mine who is in love with this area of Italy – Emilia – and he is willing to create an online place where people can understand the traditions and the […]Read more "Acamìa | The Matilde di Canossa, Pope Gregory VII and Henry IV historical parade"