The Scarecrow and its honest version | Storytelling

Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your “product” it is an ongoing mantra among marketers and advertiser. It is not the “product” itself but it is the emotional liason that is important and has […]

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McDonalds’ user generated ‘100 Moments’ interactive concept

McDonalds UK has recently launched a brand new interactive concept by Razorfish called ‘100 Moments’, celebrating  UK customers 100 most favourite moments (at McDonalds, of course). Though I find the visual appealing and the animations interesting, I do not really understand what McDonalds is trying to achieve with this concept. The only thing that comes […]

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Acamìa | Food from Emilia: cappelletti

The Acamìa project is not only about history and places, but also about the Emilian traditional cuisine. And as everybody know, Emilia is a place where the Italian cuisine is at its best: think about Prosciutto, Parmigiano Reggiano, balsamic vinagre, tortelli, lasagne, mortadella and many many delicatessen you might know even have heard about. I […]

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Acamìa | The Matilde di Canossa, Pope Gregory VII and Henry IV historical parade

Acamìa (which in our local Emilian dialect means “at my place“) is a documentary project I have been working to for a dear friend of mine who is in love with this area of Italy – Emilia – and he is willing to create an online place where people can understand the traditions and the […]

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