The Scarecrow and its honest version | Storytelling

The Scarecrow Chipotle Mexican Grill Video

Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your "product" it is an ongoing mantra among marketers and advertiser. It is not the "product" itself but it is the emotional liason that is important and has [...]

This guy rocks (at BigRock) | VIDEO

I am very happy to share with you the last "corto"  my friend Giacomo worked at as animator and in the character modeling and shading department, with the supervision of Alex Ongaro, actually Head of Effects in Dreamworks Animation - LA. Giacomo is a very talented  guy who comes from my small village in the North [...]

The Alphabet 2

The Alphabet 2- a horn book video experiment – is a developmental spelling – video where each character visually represents the meaning of the word itself. Playing with different techniques and materials into little and big spaces, but always focusing on Helvetica font’s proportions. A collection of words in a delightful spelling-video. Direction / Postproduction [...]