The Scarecrow and its honest version | Storytelling

Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your “product” it is an ongoing mantra among marketers and advertiser. It is not the “product” itself but it is the emotional liason that is important and has […]

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Get Closer Ad | Jung von Matt/Limmat

I was searching for inspiring examples of  great storytelling applied to social responsibility – and I have found some which are very good but up to date, the Get Closer ad – which dates back March 2011-  is still my favorite one. Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get […]

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First Loves Saga | Cowbird

Today is Valentine’s Day and to celebrate love Cowbird has collected all the First Loves stories written by its members to create a collection of interactive emotions. I  have (obviously) contributed with a couple of stories – Endless Love, Matilde ♥ Samuele and First love | Love first – and enjoyed reading most of them. The ones I loved […]

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Heartbreaking storytelling to sell a product? Maybe yes, maybe not, but I LOVE THIS VIDEO!

I hate to receive more than one daily updates from the blog I follow but I really could not help myself from sharing this wonderful video. This Red Blooded Video has been created by Coudal Partners to sell their’ new line of Field Notes notebooks. I must admit it, I had a little tear appearing […]

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Must-See Digital Storytelling Projects: Bear 71 and Welcome to Pine Point

Yesterday I found this interesting Mashable article about Digital Storytelling. The article featured four projects, but what stroke my attention were only two of them (actually, I was not able to watch the fourth one, Rome, because “It appears that your computer’s graphics card doesn’t support WebGL technology.” ): Bear 71 and Welcome to Pine […]

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