The Perfect Gift

Il Regalo Perfetto silvia casali 2015 copyright (1 di 1)

  "What are you doing? Why do you want to take a picture with me and this gift-wrapped box?" “It is for my friends, Mummy. Every year I send a Christmas card to my friends. I need a picture to go with it..." “Ok. And what’s in this small box?" “Nothing. It’s empty. It’s just [...]

The Scarecrow and its honest version | Storytelling

The Scarecrow Chipotle Mexican Grill Video

Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your "product" it is an ongoing mantra among marketers and advertiser. It is not the "product" itself but it is the emotional liason that is important and has [...]

Get Closer Ad | Jung von Matt/Limmat

pro-infirmis-get-closer

I was searching for inspiring examples of  great storytelling applied to social responsibility - and I have found some which are very good but up to date, the Get Closer ad - which dates back March 2011-  is still my favorite one. Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get [...]

First Loves Saga | Cowbird

Today is Valentine's Day and to celebrate love Cowbird has collected all the First Loves stories written by its members to create a collection of interactive emotions. I  have (obviously) contributed with a couple of stories - Endless Love, Matilde ♥ Samuele and First love | Love first - and enjoyed reading most of them. The ones I loved [...]

The Pegleg Giveaway

Anyone who grew up reading the Choose Your Own Adventure book series will delight in Italian publisher Whaiwhai's take on interactive storytelling. Part guidebook, part game, each book unlocks secrets to the city as you unravel the mystery page by page. The latest town to go under the microscope is New York, told by Big [...]