“What are you doing? Why do you want to take a picture with me and this gift-wrapped box?” “It is for my friends, Mummy. Every year I send a Christmas card to my friends. I need a picture to go with it…” “Ok. And what’s in this small box?” “Nothing. It’s empty. It’s just […]Read more "The Perfect Gift"
Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your “product” it is an ongoing mantra among marketers and advertiser. It is not the “product” itself but it is the emotional liason that is important and has […]Read more "The Scarecrow and its honest version | Storytelling"
I was searching for inspiring examples of great storytelling applied to social responsibility – and I have found some which are very good but up to date, the Get Closer ad – which dates back March 2011- is still my favorite one. Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get […]Read more "Get Closer Ad | Jung von Matt/Limmat"
Today is Valentine’s Day and to celebrate love Cowbird has collected all the First Loves stories written by its members to create a collection of interactive emotions. I have (obviously) contributed with a couple of stories – Endless Love, Matilde ♥ Samuele and First love | Love first – and enjoyed reading most of them. The ones I loved […]Read more "First Loves Saga | Cowbird"
I hate to receive more than one daily updates from the blog I follow but I really could not help myself from sharing this wonderful video. This Red Blooded Video has been created by Coudal Partners to sell their’ new line of Field Notes notebooks. I must admit it, I had a little tear appearing […]Read more "Heartbreaking storytelling to sell a product? Maybe yes, maybe not, but I LOVE THIS VIDEO!"
Yesterday I found this interesting Mashable article about Digital Storytelling. The article featured four projects, but what stroke my attention were only two of them (actually, I was not able to watch the fourth one, Rome, because “It appears that your computer’s graphics card doesn’t support WebGL technology.” ): Bear 71 and Welcome to Pine […]Read more "Must-See Digital Storytelling Projects: Bear 71 and Welcome to Pine Point"
Anyone who grew up reading the Choose Your Own Adventure book series will delight in Italian publisher Whaiwhai’s take on interactive storytelling. Part guidebook, part game, each book unlocks secrets to the city as you unravel the mystery page by page. The latest town to go under the microscope is New York, told by Big […]Read more "The Pegleg Giveaway"