To cross or not to cross? When I first went to U.S.A I was warned by my fellow mates to not cross the street when pedestrian traffic light was red, otherwise I would have got fined. "This is insane! It would never happen in Italy" was my comment. But I was young and wild (well, a [...]
McDonalds’ user generated ‘100 Moments’ interactive concept
McDonalds UK has recently launched a brand new interactive concept by Razorfish called '100 Moments', celebrating UK customers 100 most favourite moments (at McDonalds, of course). Though I find the visual appealing and the animations interesting, I do not really understand what McDonalds is trying to achieve with this concept. The only thing that comes [...]
Studio Total R.I.P.
More than a year ago I wrote about a great guerrilla marketing experiment directed by Sweden based Studio Total, aimed at rising public awareness about the lack of freedom of speech in Belarus (for the lazy ones, the whole article at the bottom of this post). I have just received the following email from Tomas Mazetti, [...]