Emilia Photography Exhibition

Emilia mostra Silvia Casali Fotografia Europea 2016

Life sometimes is slow, it never changes and days seem endless and boring. On the other hand, it might happen that life speeds up and you realize that months slipped away in a blink of an eye. This has happened the last six months. I have just realized it's been that long since I last [...]

The Scarecrow and its honest version | Storytelling

The Scarecrow Chipotle Mexican Grill Video

Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your "product" it is an ongoing mantra among marketers and advertiser. It is not the "product" itself but it is the emotional liason that is important and has [...]

Smile | The happiest tomato sauce

Close your eyes. Think about the smell of sun kissed, juicy, sweet  summer-infused tomatoes. Keep your eyes closed, and with your imagination color this wonderful smell with the bright shiny red of tomatoes' skin. And finally, on top of it, add a smile. The smile of the people who made this tomato sauce, the happiest [...]

Mommy, what does bio t-shirt mean?

silviacasali per ecoffee t-shirt

ECOFFEE t-shirts is a brand new concept by ECOFFEE, an Italian project focused on sustainability in the Retail, Hospitality and Ho.Re.Ca industry I have been collaborating with for a couple of  years. I had this idea about how to present the philosophy of the project -I asked to my daughter whether she was willing to [...]

First Loves Saga | Cowbird

Today is Valentine's Day and to celebrate love Cowbird has collected all the First Loves stories written by its members to create a collection of interactive emotions. I  have (obviously) contributed with a couple of stories - Endless Love, Matilde ♥ Samuele and First love | Love first - and enjoyed reading most of them. The ones I loved [...]