Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your “product” it is an ongoing mantra among marketers and advertiser. It is not the “product” itself but it is the emotional liason that is important and has […]Read more "The Scarecrow and its honest version | Storytelling"
Sometimes it happens that I shoot pictures, I save them on a hard drive and then I forget where I have saved them. Result: pictures are lost for a long long time, until the day I discover the lost folder while searching for something else. These images date back 2012. I shot them while visiting […]Read more "Fuorisalone Milan 2012 | The lost ones"
Two years ago I visited Artefiera Bologna for the first time. I was marveled by the creativity exposed and was really excited to be able to see all that creativity from very very close. During the last two years I was very lucky to have given the possibility to become an art student. It is […]Read more "Artefiera Bologna 2014"
A very touching sci-fi story, wonderfully directed by Jesse Atlas, RECORD/Play is short movie that won several international prizes and participated at the Sundance Festival 2013.Read more "RECORD/Play"
Last winter I attended an art course where the main subject was painting (which I discovered I do not like that much, but I will talk about it in a later post) together with photography and sculpture. Actually the sculpture module was a very short one, but I was the one I enjoyed most, in […]Read more "Sculpture workshop with Vasco Montecchi"
I am a SIGG addicted, therefore when I discovered this SIGG contest on Talenthouse I could not help myself from submitting “something”. Being not good at using Photoshop and other graphic design software, I decided to keep it simple. Very simple. And do something by hand – actually, I grabbed my SIGG bottle wrapped in […]Read more "green being, being green | silviacasali for SIGG contest"
I am starting to use Pinterest as a source of inspiration. It is not that well known in Italy, but I am sure that its popularity will raise during 2012 even in my “very Facebook addicted” country. Anyway, browsing this new cool social newtork I have found a video showing a performance sand art performer […]Read more "Sand Art | Kseniya Simonova"
I was searching for inspiring examples of great storytelling applied to social responsibility – and I have found some which are very good but up to date, the Get Closer ad – which dates back March 2011- is still my favorite one. Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get […]Read more "Get Closer Ad | Jung von Matt/Limmat"
I bet you have already seen these wonderful Pantone tarts everywhere – they are the last artwork of Emilie Guelpa, a French art director with an incredible taste 🙂 and passion for food! These Pantone tarts were designed for an article on the French magazine Fricote, but if you check her blog you will find […]Read more "La palette culinaire de Emilie | Yummy food for eyes and taste"