Photographer | Content Creator
I know I might be "boring" with all this posting about goodvertising. There is so much violence and intolerance in the news nowadays that sometimes I wonder whether we, as human being, are going to evolve towards a good-deprived existence. I am against this overwhelming flow of negative news -I know life can not be all about [...]
I always try to see the positive side of things and do my best to see the marvel in life, and I act whenever it is possible, instead of complaining and doing nothing, this last being a very "traditional" Italian custom, which I think is blocking Italy in this time of economic turmoil. Anyway...I am [...]
The Milan Design Week is almost over, and the web is full of images and articles about what happened during these last four days. This year too I visited Milan Fuorisalone - a faster than light visit to two of my favorite locations: ZonaTortona e VenturaLambrate. While editing the photographs I took during those exhausting [...]
Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your "product" it is an ongoing mantra among marketers and advertiser. It is not the "product" itself but it is the emotional liason that is important and has [...]
Sometimes it happens that I shoot pictures, I save them on a hard drive and then I forget where I have saved them. Result: pictures are lost for a long long time, until the day I discover the lost folder while searching for something else. These images date back 2012. I shot them while visiting [...]
On September 2011 I published a post about a wonderful project created by a man in Manila whose name is Illac Diaz I was strucked by the simplicity of his bright (in any sense) idea and by the happiness he created with just a couple of things: plastic bottle, water and chlorine. And the sun. [...]
Two years ago I visited Artefiera Bologna for the first time. I was marveled by the creativity exposed and was really excited to be able to see all that creativity from very very close. During the last two years I was very lucky to have given the possibility to become an art student. It is [...]
I am sure you all have already watched these two videos. They are both shockingly marvellous, inspiring and tear dropping. They both bring back awareness and open the mind and the heart to our in-finite capabilities, to those skills that we often forget about because we are "so used to them" that we do not [...]
McDonalds UK has recently launched a brand new interactive concept by Razorfish called '100 Moments', celebrating UK customers 100 most favourite moments (at McDonalds, of course). Though I find the visual appealing and the animations interesting, I do not really understand what McDonalds is trying to achieve with this concept. The only thing that comes [...]
A very touching sci-fi story, wonderfully directed by Jesse Atlas, RECORD/Play is short movie that won several international prizes and participated at the Sundance Festival 2013.
More than a year ago I wrote about a great guerrilla marketing experiment directed by Sweden based Studio Total, aimed at rising public awareness about the lack of freedom of speech in Belarus (for the lazy ones, the whole article at the bottom of this post). I have just received the following email from Tomas Mazetti, [...]
Last winter I attended an art course where the main subject was painting (which I discovered I do not like that much, but I will talk about it in a later post) together with photography and sculpture. Actually the sculpture module was a very short one, but I was the one I enjoyed most, in [...]
Child abuse is a very "delicate" issue. I do not want do get too much into deep because there is no need. It is an incredibly cruel "practice" we must fight. That's it. I have found the ANAR's billboard campaign very smart - a very expensive one too, but this is a good way to [...]
It is so great to see how reading a WordPress Newsletter about how to customize a template can make you discovery interesting projects.. Glad I followed that link!
I always get very emotional when I realize how beautiful human creativity is, and how many incredible and good things humans can create thanks to it. Today, I have discovered this jewel, Mine Kafon, designed by Massoud Hassani a 25-year old Afghani refugee now living in the Netherlands. Mine Kafon is a mine sweeper which [...]
I have just published a new blog - Via delle Scuole 1 - which is dedicated to all the education-related news/websites/apps I think are a must for those Italian parents who are interested in "adding further contents" to what is in my opinion the obsolete Italian school program. Many of the resources I am going [...]
I do believe being creative is one of the most fulfilling and wonderful act a human being can perform. Quoting this amazing Behance video: Creativity may come easy, but creation is hard. Creativity is not just an opportunity, is a responsibility.
I spent last Sunday afternoon watching "UP!" for the fifth time - with big tears falling watching the same old scenes, and promising to myself and to my daughter that I will soon write a screenplay as beautiful and funny as UP!'s one (never say never!!) This is why as soon as I saw Olivier [...]
I am actually working at a project for one of the biggest fashion archive in the world, therefore my attention is now focused on what the web has to offer in terms of sharing the past: history, costume, traditions etc.etc. Among the many interesting websites, I have found this incredible collection of videos, British Pathé, [...]
