Quanto costa un e-commerce su Shopify?

Diversi clienti mi hanno chiesto quanto costerebbe implementare un e-commerce. Shopify mi è sembrata la soluzione meno costosa, ma soprattutto più adattabile alle esigenze di queste piccole realtà. Si tratta infatti di negozianti tradizionali che stanno subendo perdite considerevoli a causa dello stop alle attività imposte dal Governo come misura per contrastare la diffusione del [...]

Fare comunicazione sui social: ma è proprio necessario?

Una doverosa premessa: nella maggior parte dei casi i miei clienti e il mio mercato di riferimento è quello della "imprenditoria italiana media" o dei professionisti: piccole se non piccolissime dimensioni, pochi dipendenti, gestione famigliare o simil-famigliare e con investimenti in comunicazione limitati. Questo post è dedicato a loro, ma può essere uno spunto di [...]

Se fossimo davanti a un caffè e mi chiedessi: “Ma nel 2020 come mi devo comportare su Instagram?”​ questo è quello che ti direi..

social media 2020: alcune linee guida silvia casali

“Come incrementare i mie followers su Instagram nel 2020?” Questa è una domanda che mi sento porre parecchie volte. E la mia risposta è sempre la stessa: “Vuoi 1 milione di followers che non ti comprano nulla e ai quali non interessa nulla di te (ma fanno “numero”) o preferisci 1000 followers che sono interessati al tuo [...]

#UnBacinoperAhmed |#KissforAhmed

Real Men Have Mustaches t-shirt

I always try to see the positive side of things and do my best to see the marvel in life, and I act whenever it is possible, instead of complaining and doing nothing, this last being a very "traditional" Italian custom, which I think is blocking Italy in this time of economic turmoil. Anyway...I am [...]

The Scarecrow and its honest version | Storytelling

The Scarecrow Chipotle Mexican Grill Video

Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your "product" it is an ongoing mantra among marketers and advertiser. It is not the "product" itself but it is the emotional liason that is important and has [...]

Studio Total R.I.P.

More than a year ago I wrote about a great guerrilla marketing experiment directed by Sweden based Studio Total, aimed at rising public awareness about the lack of freedom of speech in Belarus (for the lazy ones, the whole article at the bottom of this post). I have just received the following email from Tomas Mazetti, [...]

Acamìa | Food from Emilia: cappelletti

The Acamìa project is not only about history and places, but also about the Emilian traditional cuisine. And as everybody know, Emilia is a place where the Italian cuisine is at its best: think about Prosciutto, Parmigiano Reggiano, balsamic vinagre, tortelli, lasagne, mortadella and many many delicatessen you might know even have heard about. I [...]

An incredible video collection | British Pathé

I am actually working at a project for one of the biggest fashion archive in the world, therefore my attention is now focused on what the web has to offer in terms of sharing the past: history, costume, traditions etc.etc. Among the many interesting websites, I have found this incredible collection of videos, British Pathé, [...]

Get Closer Ad | Jung von Matt/Limmat


I was searching for inspiring examples of  great storytelling applied to social responsibility - and I have found some which are very good but up to date, the Get Closer ad - which dates back March 2011-  is still my favorite one. Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get [...]

The Power of the Words | VIDEO

Yesterday a friend of mine shared this video on Facebook, saying it was a great video. Trusting this friend, I clicked on the link and watched it. It is an emotional video, it perfectly communicates the message (The Power of the Words) and I sort of liked it and not liked it at the same [...]