Photographer | Content Creator
Diversi clienti mi hanno chiesto quanto costerebbe implementare un e-commerce. Shopify mi è sembrata la soluzione meno costosa, ma soprattutto più adattabile alle esigenze di queste piccole realtà. Si tratta infatti di negozianti tradizionali che stanno subendo perdite considerevoli a causa dello stop alle attività imposte dal Governo come misura per contrastare la diffusione del [...]
Una doverosa premessa: nella maggior parte dei casi i miei clienti e il mio mercato di riferimento è quello della "imprenditoria italiana media" o dei professionisti: piccole se non piccolissime dimensioni, pochi dipendenti, gestione famigliare o simil-famigliare e con investimenti in comunicazione limitati. Questo post è dedicato a loro, ma può essere uno spunto di [...]
“Come incrementare i mie followers su Instagram nel 2020?” Questa è una domanda che mi sento porre parecchie volte. E la mia risposta è sempre la stessa: “Vuoi 1 milione di followers che non ti comprano nulla e ai quali non interessa nulla di te (ma fanno “numero”) o preferisci 1000 followers che sono interessati al tuo [...]
I know I might be "boring" with all this posting about goodvertising. There is so much violence and intolerance in the news nowadays that sometimes I wonder whether we, as human being, are going to evolve towards a good-deprived existence. I am against this overwhelming flow of negative news -I know life can not be all about [...]
To cross or not to cross? When I first went to U.S.A I was warned by my fellow mates to not cross the street when pedestrian traffic light was red, otherwise I would have got fined. "This is insane! It would never happen in Italy" was my comment. But I was young and wild (well, a [...]
I always try to see the positive side of things and do my best to see the marvel in life, and I act whenever it is possible, instead of complaining and doing nothing, this last being a very "traditional" Italian custom, which I think is blocking Italy in this time of economic turmoil. Anyway...I am [...]
Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your "product" it is an ongoing mantra among marketers and advertiser. It is not the "product" itself but it is the emotional liason that is important and has [...]
I am having the chance to be one of the people sitting at the front row, assisting to the birth of a new "positive" online trend that has got viral among radio deejays in Italy - I've also spent a couple of seconds in the backstage, which is even better, I must admit. The Origin: [...]
McDonalds UK has recently launched a brand new interactive concept by Razorfish called '100 Moments', celebrating UK customers 100 most favourite moments (at McDonalds, of course). Though I find the visual appealing and the animations interesting, I do not really understand what McDonalds is trying to achieve with this concept. The only thing that comes [...]
More than a year ago I wrote about a great guerrilla marketing experiment directed by Sweden based Studio Total, aimed at rising public awareness about the lack of freedom of speech in Belarus (for the lazy ones, the whole article at the bottom of this post). I have just received the following email from Tomas Mazetti, [...]
Child abuse is a very "delicate" issue. I do not want do get too much into deep because there is no need. It is an incredibly cruel "practice" we must fight. That's it. I have found the ANAR's billboard campaign very smart - a very expensive one too, but this is a good way to [...]
The Acamìa project is not only about history and places, but also about the Emilian traditional cuisine. And as everybody know, Emilia is a place where the Italian cuisine is at its best: think about Prosciutto, Parmigiano Reggiano, balsamic vinagre, tortelli, lasagne, mortadella and many many delicatessen you might know even have heard about. I [...]
Acamìa (which in our local Emilian dialect means "at my place") is a documentary project I have been working to for a dear friend of mine who is in love with this area of Italy - Emilia - and he is willing to create an online place where people can understand the traditions and the [...]
I am actually working at a project for one of the biggest fashion archive in the world, therefore my attention is now focused on what the web has to offer in terms of sharing the past: history, costume, traditions etc.etc. Among the many interesting websites, I have found this incredible collection of videos, British Pathé, [...]
Yesterday night I was reading Timbuktu* together with my daughter and discovered this interesting story about Xeroderma Pigmentosum and the Camp Sundown. Xeroderman Pigmentosum (XP) is a rare illness: people with XP have an extra delicate skin and cannot expose themselves to the sun and to any UV light. Can you imagine? It IS very [...]
I was searching for inspiring examples of great storytelling applied to social responsibility - and I have found some which are very good but up to date, the Get Closer ad - which dates back March 2011- is still my favorite one. Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get [...]
It is really sad to see companies like Nokia, market leader for more than a decade, becoming each and every day something belonging to the past, to the pre-iPhone era. I loved Nokia's mobile phones, they were incredibly easy to use and worked perfectly. But this is not enough, not right now. I've recently discovered [...]
Yesterday a friend of mine shared this video on Facebook, saying it was a great video. Trusting this friend, I clicked on the link and watched it. It is an emotional video, it perfectly communicates the message (The Power of the Words) and I sort of liked it and not liked it at the same [...]
I find this App Concept so wonderful BUT unfortunately it seems that its creator, Jonas Eriksson, a native of Sweden and an award winning interactive designer and developer, has not yet found any developer willing to help him make it a real product. I am so sad that I do not have the skills required! [...]
