Se fossimo davanti a un caffè e mi chiedessi: “Ma nel 2020 come mi devo comportare su Instagram?”​ questo è quello che ti direi..

social media 2020: alcune linee guida silvia casali

“Come incrementare i mie followers su Instagram nel 2020?” Questa è una domanda che mi sento porre parecchie volte. E la mia risposta è sempre la stessa: “Vuoi 1 milione di followers che non ti comprano nulla e ai quali non interessa nulla di te (ma fanno “numero”) o preferisci 1000 followers che sono interessati al tuo [...]

#UnBacinoperAhmed |#KissforAhmed

Real Men Have Mustaches t-shirt

I always try to see the positive side of things and do my best to see the marvel in life, and I act whenever it is possible, instead of complaining and doing nothing, this last being a very "traditional" Italian custom, which I think is blocking Italy in this time of economic turmoil. Anyway...I am [...]

The Scarecrow and its honest version | Storytelling

The Scarecrow Chipotle Mexican Grill Video

Storytelling is one of the most used and abused term nowadays. You must engage readers/consumers/visitors/viewers with innovative, emotional and sometimes shocking stories to get them hooked at your "product" it is an ongoing mantra among marketers and advertiser. It is not the "product" itself but it is the emotional liason that is important and has [...]

Acamìa | Food from Emilia: cappelletti

The Acamìa project is not only about history and places, but also about the Emilian traditional cuisine. And as everybody know, Emilia is a place where the Italian cuisine is at its best: think about Prosciutto, Parmigiano Reggiano, balsamic vinagre, tortelli, lasagne, mortadella and many many delicatessen you might know even have heard about. I [...]

An incredible video collection | British Pathé

I am actually working at a project for one of the biggest fashion archive in the world, therefore my attention is now focused on what the web has to offer in terms of sharing the past: history, costume, traditions etc.etc. Among the many interesting websites, I have found this incredible collection of videos, British Pathé, [...]

Get Closer Ad | Jung von Matt/Limmat


I was searching for inspiring examples of  great storytelling applied to social responsibility - and I have found some which are very good but up to date, the Get Closer ad - which dates back March 2011-  is still my favorite one. Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get [...]

The Power of the Words | VIDEO

Yesterday a friend of mine shared this video on Facebook, saying it was a great video. Trusting this friend, I clicked on the link and watched it. It is an emotional video, it perfectly communicates the message (The Power of the Words) and I sort of liked it and not liked it at the same [...]

First Loves Saga | Cowbird

Today is Valentine's Day and to celebrate love Cowbird has collected all the First Loves stories written by its members to create a collection of interactive emotions. I  have (obviously) contributed with a couple of stories - Endless Love, Matilde ♥ Samuele and First love | Love first - and enjoyed reading most of them. The ones I loved [...]

Digital City Map for Blind People: plan.b

plan.b is a study by Robert Richter of a digital city map for blind people. The device provides within seconds a tangible illustration of their immediate surroundings. By feeling the surface of the tablet, the user receives information about the environment and by pressing the “structures” he will receive additional acoustic information. Thus the blind [...]