I know I might be "boring" with all this posting about goodvertising. There is so much violence and intolerance in the news nowadays that sometimes I wonder whether we, as human being, are going to evolve towards a good-deprived existence. I am against this overwhelming flow of negative news -I know life can not be all about [...]
I always try to see the positive side of things and do my best to see the marvel in life, and I act whenever it is possible, instead of complaining and doing nothing, this last being a very "traditional" Italian custom, which I think is blocking Italy in this time of economic turmoil. Anyway...I am [...]
On September 2011 I published a post about a wonderful project created by a man in Manila whose name is Illac Diaz I was strucked by the simplicity of his bright (in any sense) idea and by the happiness he created with just a couple of things: plastic bottle, water and chlorine. And the sun. [...]
I am sure you all have already watched these two videos. They are both shockingly marvellous, inspiring and tear dropping. They both bring back awareness and open the mind and the heart to our in-finite capabilities, to those skills that we often forget about because we are "so used to them" that we do not [...]
McDonalds UK has recently launched a brand new interactive concept by Razorfish called '100 Moments', celebrating UK customers 100 most favourite moments (at McDonalds, of course). Though I find the visual appealing and the animations interesting, I do not really understand what McDonalds is trying to achieve with this concept. The only thing that comes [...]
A very touching sci-fi story, wonderfully directed by Jesse Atlas, RECORD/Play is short movie that won several international prizes and participated at the Sundance Festival 2013.
More than a year ago I wrote about a great guerrilla marketing experiment directed by Sweden based Studio Total, aimed at rising public awareness about the lack of freedom of speech in Belarus (for the lazy ones, the whole article at the bottom of this post). I have just received the following email from Tomas Mazetti, [...]
Child abuse is a very "delicate" issue. I do not want do get too much into deep because there is no need. It is an incredibly cruel "practice" we must fight. That's it. I have found the ANAR's billboard campaign very smart - a very expensive one too, but this is a good way to [...]
It is so great to see how reading a WordPress Newsletter about how to customize a template can make you discovery interesting projects.. Glad I followed that link!