I know I might be "boring" with all this posting about goodvertising. There is so much violence and intolerance in the news nowadays that sometimes I wonder whether we, as human being, are going to evolve towards a good-deprived existence. I am against this overwhelming flow of negative news -I know life can not be all about [...]
I always try to see the positive side of things and do my best to see the marvel in life, and I act whenever it is possible, instead of complaining and doing nothing, this last being a very "traditional" Italian custom, which I think is blocking Italy in this time of economic turmoil. Anyway...I am [...]
On September 2011 I published a post about a wonderful project created by a man in Manila whose name is Illac Diaz I was strucked by the simplicity of his bright (in any sense) idea and by the happiness he created with just a couple of things: plastic bottle, water and chlorine. And the sun. [...]
I am sure you all have already watched these two videos. They are both shockingly marvellous, inspiring and tear dropping. They both bring back awareness and open the mind and the heart to our in-finite capabilities, to those skills that we often forget about because we are "so used to them" that we do not [...]
McDonalds UK has recently launched a brand new interactive concept by Razorfish called '100 Moments', celebrating UK customers 100 most favourite moments (at McDonalds, of course). Though I find the visual appealing and the animations interesting, I do not really understand what McDonalds is trying to achieve with this concept. The only thing that comes [...]
A very touching sci-fi story, wonderfully directed by Jesse Atlas, RECORD/Play is short movie that won several international prizes and participated at the Sundance Festival 2013.
More than a year ago I wrote about a great guerrilla marketing experiment directed by Sweden based Studio Total, aimed at rising public awareness about the lack of freedom of speech in Belarus (for the lazy ones, the whole article at the bottom of this post). I have just received the following email from Tomas Mazetti, [...]
Child abuse is a very "delicate" issue. I do not want do get too much into deep because there is no need. It is an incredibly cruel "practice" we must fight. That's it. I have found the ANAR's billboard campaign very smart - a very expensive one too, but this is a good way to [...]
It is so great to see how reading a WordPress Newsletter about how to customize a template can make you discovery interesting projects.. Glad I followed that link!
I always get very emotional when I realize how beautiful human creativity is, and how many incredible and good things humans can create thanks to it. Today, I have discovered this jewel, Mine Kafon, designed by Massoud Hassani a 25-year old Afghani refugee now living in the Netherlands. Mine Kafon is a mine sweeper which [...]
I have just published a new blog - Via delle Scuole 1 - which is dedicated to all the education-related news/websites/apps I think are a must for those Italian parents who are interested in "adding further contents" to what is in my opinion the obsolete Italian school program. Many of the resources I am going [...]
I do believe being creative is one of the most fulfilling and wonderful act a human being can perform. Quoting this amazing Behance video: Creativity may come easy, but creation is hard. Creativity is not just an opportunity, is a responsibility.
Everybody knows about the earthquake that hit Emilia Romagna, the region where I live, five months ago. During these five months, the people living in this region have rolled up their sleeves and started to build their new lives: new homes, new schools, new businesses. Today, more than 150.000 people are gathering in Reggio Emilia [...]
The Israeli Bezalel Academy Labs developed a great project that can saves many lifes, school-age children and teens living in earthquake areas especially. The table was initiated as a final project at the Industrial Design department at the "Bezalel Academy of Art and Design" in Jerusalem, Israel. The table was designed by (then) student Arthur Brutter under [...]
Very often I think that we are so used to beautiful things that we do not even see them anymore. It is the old adagio, that we do not realize what we have until it is gone. This is maybe why I do not feel at my ease developing pictures in black and white - [...]
Yesterday I was reading all the emails I received during the last month- I was on holiday with little time for checking emails and updating my blog. I stumbled upon the Free Speech in Belarus Teddy Bear bombing campaign by Studio Total, a Swedish PR agency. I was reading the story when my daughter Matilde [...]
Yesterday night I was reading Timbuktu* together with my daughter and discovered this interesting story about Xeroderma Pigmentosum and the Camp Sundown. Xeroderman Pigmentosum (XP) is a rare illness: people with XP have an extra delicate skin and cannot expose themselves to the sun and to any UV light. Can you imagine? It IS very [...]
The concept is very simple, but the application in gaming is very interesting. Not a virtual game, but an "old style" physical one. Love it!
I am a SIGG addicted, therefore when I discovered this SIGG contest on Talenthouse I could not help myself from submitting "something". Being not good at using Photoshop and other graphic design software, I decided to keep it simple. Very simple. And do something by hand - actually, I grabbed my SIGG bottle wrapped in [...]
I was searching for inspiring examples of great storytelling applied to social responsibility - and I have found some which are very good but up to date, the Get Closer ad - which dates back March 2011- is still my favorite one. Pro Infirmis is a Swiss organization that helps people with disabilities. For their Get [...]